Sites
Site settings
General
Name, domain and category for this site.
Tracking
Install the snippet. Plugin data is added automatically based on what you enable under Plugins.
Paste this just before </head> on your site.
Report key for the WordPress plugin or ExpressionEngine add-on
Besides the site key above, the GhostStat plugin for WordPress and the add-on for ExpressionEngine ask for a report key. It starts with gssw_ and is made in Software Development → Connect, step 1 "Make a report key".
Make a report key
Off by default. GhostStat identifies a visitor with a hash that rotates every night, so the same person counts as new each day and nothing links them over time — that is what makes the default cookieless and non-identifying. Turning this on stores an additional, longer-lived per-site identifier so returning visitors, lifetimes and retention can be measured. It is still cookieless and still cannot follow anyone to another site, but it does track one person over time on this one — so it is your call, not a default.
Page audit
The audit fetches your pages and reads their markup and styles — contrast, tap targets, form length, headings, viewport, images, typography, render-blocking scripts. It makes real requests to your server, so it stays off until you turn it on.
One per line. A trailing
* matches everything beneath it; anything else must match exactly. Useful for admin areas, checkout steps and staging paths.Optional. GhostStat already checks
robots.txt and the usual locations on your main domain. Add URLs here if a sitemap lives somewhere else, or if each subdomain publishes its own.Public stats
Publish this site’s stats as its own public microsite — visitors, top pages, referrers, devices and countries. Aggregates only; recordings, heatmaps and visitor profiles are never included.
Free sites always have public stats and are listed on counter.ghoststat.me. Upgrade to turn this off
This path lives on your web server, so GhostStat can’t serve it directly — add one of these to point it at your microsite. The reverse-proxy options keep the URL on your domain (best for SEO); the embed works anywhere with no server config.
Data limits
Heavy-capture governance for this site — heatmap & recording sampling, daily caps and retention. Leave a field blank to use your plan default (shown in the box).
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Saved.
API keys
Keys that let another server show this site's statistics, for example the GhostStat plugin for WordPress.
- Read-only: a key can read this site's reports and nothing else. It can't change settings or sign in.
- The key is shown once. Store it in the plugin straight away; you can always make a new one and revoke the old one.
Your new key
Copy it now. For security we only keep a fingerprint of it, so it can't be shown again.
Active keys
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App & links
Which builds may send data, and the website or app that belongs to this one.
SDK and site key
Download the iOS or Android SDK and copy this app's site key on the install page.
One per line. Only these may send data for this app — the iOS bundle ID, the Android package name, and any extensions such as widgets.
Linked website or app
Link this website to its app to switch between the two in one click.
Link this app to its website to switch between the two in one click.
Visitors cannot be matched between a website and its app, so combined visitor numbers are a sum of both.
Saved.
Delete site
Permanently remove this site and all of its data. This cannot be undone.